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Critical Marketing – Defining the Field20081Edited by Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar and Mirriam Catterall. Critical Marketing – Defining the Field. Butterworth‐Heinemann, 2007. , ISBN: 978‐0‐7506‐8066‐0

Critical Marketing – Defining the Field20081Edited by Michael Saren, Pauline Maclaran, Christina... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Service Industry Management CrossRef

Critical Marketing – Defining the Field20081Edited by Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar and Mirriam Catterall. Critical Marketing – Defining the Field. Butterworth‐Heinemann, 2007. , ISBN: 978‐0‐7506‐8066‐0

International Journal of Service Industry Management , Volume 19 (3): 435-437 – Jun 20, 2008

Critical Marketing – Defining the Field20081Edited by Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar and Mirriam Catterall. Critical Marketing – Defining the Field. Butterworth‐Heinemann, 2007. , ISBN: 978‐0‐7506‐8066‐0

International Journal of Service Industry Management , Volume 19 (3): 435-437 – Jun 20, 2008

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Publisher
CrossRef
ISSN
0956-4233
DOI
10.1108/09564230810875048
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Service Industry ManagementCrossRef

Published: Jun 20, 2008

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