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Contemporary Services Marketing Management:981Mark Gabbott, Gillian Hogg. Contemporary Services Marketing Management: A Reader. London: The Dryden Press 1997. 254 pp, ISBN: 0‐03‐099035‐1 £19.95 softback

Contemporary Services Marketing Management:981Mark Gabbott, Gillian Hogg. Contemporary Services... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Service Industry Management CrossRef

Contemporary Services Marketing Management:981Mark Gabbott, Gillian Hogg. Contemporary Services Marketing Management: A Reader. London: The Dryden Press 1997. 254 pp, ISBN: 0‐03‐099035‐1 £19.95 softback

International Journal of Service Industry Management , Volume 9 (1): 93-94 – Mar 1, 1998

Contemporary Services Marketing Management:981Mark Gabbott, Gillian Hogg. Contemporary Services Marketing Management: A Reader. London: The Dryden Press 1997. 254 pp, ISBN: 0‐03‐099035‐1 £19.95 softback

International Journal of Service Industry Management , Volume 9 (1): 93-94 – Mar 1, 1998

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Publisher
CrossRef
ISSN
0956-4233
DOI
10.1108/ijsim.1998.9.1.93.1
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Service Industry ManagementCrossRef

Published: Mar 1, 1998

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