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Consumer engagement in a virtual brand community: An exploratory analysis

Consumer engagement in a virtual brand community: An exploratory analysis http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research CrossRef

Consumer engagement in a virtual brand community: An exploratory analysis

Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda
Journal of Business Research , Volume 66 (1): 105-114 – Jan 1, 2013
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Publisher
CrossRef
ISSN
0148-2963
DOI
10.1016/j.jbusres.2011.07.029
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Business Research – CrossRef

Published: Jan 1, 2013

References

  • The social influence of brand community: evidence from European car clubs
    Algesheimer
  • Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast
    Andersen
  • The constant consumer
    Appelbaum
  • Why customers won't relate: obstacles to relationship marketing engagement
    Ashley
  • Analytics for customer engagement
    Bijmolt
  • The process of customer engagement: a conceptual framework
    Bowden
  • Customer engagement: a framework for assessing customer–brand relationships: the case of the restaurant industry
    Bowden
  • Customer engagement: conceptual domain, fundamental propositions and implications for research
    Brodie