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Conquering Consumerspace: Marketing Strategies for a Branded World20041Michael R. Solomon. Conquering Consumerspace: Marketing Strategies for a Branded World. New York, NY: Amacom 2003. 289 pp. $25.00 www.amacombooks.org

Conquering Consumerspace: Marketing Strategies for a Branded World20041Michael R. Solomon.... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

Conquering Consumerspace: Marketing Strategies for a Branded World20041Michael R. Solomon. Conquering Consumerspace: Marketing Strategies for a Branded World. New York, NY: Amacom 2003. 289 pp. $25.00 www.amacombooks.org

Journal of Consumer Marketing , Volume 21 (5): 360-361 – Aug 1, 2004

Conquering Consumerspace: Marketing Strategies for a Branded World20041Michael R. Solomon. Conquering Consumerspace: Marketing Strategies for a Branded World. New York, NY: Amacom 2003. 289 pp. $25.00 www.amacombooks.org

Journal of Consumer Marketing , Volume 21 (5): 360-361 – Aug 1, 2004

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/07363760410549186
Publisher site
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Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: Aug 1, 2004

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