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CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Advertising CrossRef

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Journal of Advertising , Volume 33 (1): 30-42 – Jan 1, 2004
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Publisher
CrossRef
ISSN
0091-3367
DOI
10.1080/00913367.2004.10639151
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of AdvertisingCrossRef

Published: Jan 1, 2004

There are no references for this article.