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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Journal of Consumer Marketing , Volume 25 (4): 261-262 – Jun 27, 2008

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Journal of Consumer Marketing , Volume 25 (4): 261-262 – Jun 27, 2008

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/07363760810882452
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: Jun 27, 2008

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