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Channel integration and profit sharing in the dynamics of multi-channel firms

Channel integration and profit sharing in the dynamics of multi-channel firms http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services CrossRef

Channel integration and profit sharing in the dynamics of multi-channel firms

Yan, Ruiliang; Wang, John; Zhou, Bin
Journal of Retailing and Consumer Services , Volume 17 (5): 430-440 – Sep 1, 2010
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Channel integration and profit sharing in the dynamics of multi-channel firms

Yan, Ruiliang; Wang, John; Zhou, Bin
Journal of Retailing and Consumer Services , Volume 17 (5): 430-440 – Sep 1, 2010

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Publisher
CrossRef
ISSN
0969-6989
DOI
10.1016/j.jretconser.2010.04.004
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Retailing and Consumer Services – CrossRef

Published: Sep 1, 2010

References

  • Mail versus mall: a strategic analysis of competition between direct marketers and conventional retailers
    Balasubramanian
  • Optimal cooperative advertising integration strategy for organizations adding a direct online channel
    Berger
  • Turning the supply chain into a revenue chain
    Cachon
  • Boiling frogs: pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel
    Cattani
  • Direct marketing, indirect profits: a strategic analysis of dual-channel supply chain design
    Chiang
  • Arbitrating a dispute: a decision analytic approach
    Eliashberg