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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers20087David Meerman Scott. Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers. Medford, NJ: Information Today Inc. 2005. 256 pp., ISBN: 978‐0‐91096‐5‐71‐4 US$24.95 AUS$44.95 paperback

Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Library Review CrossRef

Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers20087David Meerman Scott. Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers. Medford, NJ: Information Today Inc. 2005. 256 pp., ISBN: 978‐0‐91096‐5‐71‐4 US$24.95 AUS$44.95 paperback

Library Review , Volume 57 (5): 403-404 – May 23, 2008

Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers20087David Meerman Scott. Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers. Medford, NJ: Information Today Inc. 2005. 256 pp., ISBN: 978‐0‐91096‐5‐71‐4 US$24.95 AUS$44.95 paperback

Library Review , Volume 57 (5): 403-404 – May 23, 2008

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Publisher
CrossRef
ISSN
0024-2535
DOI
10.1108/00242530810875249
Publisher site
See Article on Publisher Site

Abstract

Journal

Library ReviewCrossRef

Published: May 23, 2008

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