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Beyond Experience: Culture, Consumer and Brand20111Edited by Tina Mermiri. Beyond Experience: Culture, Consumer and Brand. London: Arts and Business114 pp. www,artsandbusiness.org.uk

Beyond Experience: Culture, Consumer and Brand20111Edited by Tina Mermiri. Beyond Experience:... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

Beyond Experience: Culture, Consumer and Brand20111Edited by Tina Mermiri. Beyond Experience: Culture, Consumer and Brand. London: Arts and Business114 pp. www,artsandbusiness.org.uk

Journal of Consumer Marketing , Volume 28 (5): 385-386 – Aug 2, 2011

Beyond Experience: Culture, Consumer and Brand20111Edited by Tina Mermiri. Beyond Experience: Culture, Consumer and Brand. London: Arts and Business114 pp. www,artsandbusiness.org.uk

Journal of Consumer Marketing , Volume 28 (5): 385-386 – Aug 2, 2011

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/07363761111150035
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: Aug 2, 2011

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