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Beyond Attitude Structure: Toward the Informational Determinants of Attitude

Holbrook, Morris B.

Journal of Marketing Research , Volume 15 (4): 545 – Nov 1, 1978

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Beyond Attitude Structure: Toward the Informational Determinants of Attitude

Holbrook, Morris B.

Journal of Marketing Research , Volume 15 (4): 545 – Nov 1, 1978

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Publisher: CrossRef
ISSN: 0022-2437
DOI: 10.2307/3150624
Publisher site: See Article on Publisher Site

There are no references for this article.