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Benefit Segmentation: A Decision-Oriented Research Tool

Haley, Russell I.

Journal of Marketing , Volume 32 (3): 30 – Jul 1, 1968

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Benefit Segmentation: A Decision-Oriented Research Tool

Haley, Russell I.

Journal of Marketing , Volume 32 (3): 30 – Jul 1, 1968

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Publisher: CrossRef
ISSN: 0022-2429
DOI: 10.2307/1249759
Publisher site: See Article on Publisher Site

There are no references for this article.