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Antecedents and consequences of commitment in marketing research services: The client's perspective

Antecedents and consequences of commitment in marketing research services: The client's perspective http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Marketing Management CrossRef

Antecedents and consequences of commitment in marketing research services: The client's perspective

Cater, Barbara; Zabkar, Vesna
Industrial Marketing Management , Volume 38 (7): 785-797 – Oct 1, 2009
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Antecedents and consequences of commitment in marketing research services: The client's perspective

Cater, Barbara; Zabkar, Vesna
Industrial Marketing Management , Volume 38 (7): 785-797 – Oct 1, 2009

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Publisher
CrossRef
ISSN
0019-8501
DOI
10.1016/j.indmarman.2007.10.004
Publisher site
See Article on Publisher Site

Abstract

Journal

Industrial Marketing Management – CrossRef

Published: Oct 1, 2009

References

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    Abdul-Muhmin
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    Bettencourt
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    Bitner
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    Bloemer
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    Bloemer