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Ads to Icons: How Advertising Succeeds in a Multimedia Age (2nd edition)20112Paul Springer. Ads to Icons: How Advertising Succeeds in a Multimedia Age (2nd edition). London and Philadelphia, PA: Kogan Page 2009. 343 pp. $47.50 www.koganpage.com

Ads to Icons: How Advertising Succeeds in a Multimedia Age (2nd edition)20112Paul Springer. Ads... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product & Brand Management CrossRef

Ads to Icons: How Advertising Succeeds in a Multimedia Age (2nd edition)20112Paul Springer. Ads to Icons: How Advertising Succeeds in a Multimedia Age (2nd edition). London and Philadelphia, PA: Kogan Page 2009. 343 pp. $47.50 www.koganpage.com

Journal of Product & Brand Management , Volume 20 (4): 328-329 – Jul 19, 2011

Ads to Icons: How Advertising Succeeds in a Multimedia Age (2nd edition)20112Paul Springer. Ads to Icons: How Advertising Succeeds in a Multimedia Age (2nd edition). London and Philadelphia, PA: Kogan Page 2009. 343 pp. $47.50 www.koganpage.com

Journal of Product & Brand Management , Volume 20 (4): 328-329 – Jul 19, 2011

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Publisher
CrossRef
ISSN
1061-0421
DOI
10.1108/10610421111148351
Publisher site
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Abstract

Journal

Journal of Product & Brand ManagementCrossRef

Published: Jul 19, 2011

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