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A Survey of New Product Forecasting Practices in Industrial High Technology and Low Technology Businesses

Lynn, Gary S.; Schnaars, Steven P.; Skov, Richard B.

Industrial Marketing Management , Volume 28 (6): 565-571 – Nov 1, 1999

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A Survey of New Product Forecasting Practices in Industrial High Technology and Low Technology Businesses

Lynn, Gary S.; Schnaars, Steven P.; Skov, Richard B.

Industrial Marketing Management , Volume 28 (6): 565-571 – Nov 1, 1999

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Publisher: CrossRef
ISSN: 0019-8501
DOI: 10.1016/s0019-8501(98)00027-3
Publisher site: See Article on Publisher Site

There are no references for this article.