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A Role Theory Perspective on Dyadic Interactions: The Service Encounter

Solomon, Michael R.; Surprenant, Carol; Czepiel, John A.; Gutman, Evelyn G.

Journal of Marketing , Volume 49 (1): 99 – Jan 1, 1985

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A Role Theory Perspective on Dyadic Interactions: The Service Encounter

Solomon, Michael R.; Surprenant, Carol; Czepiel, John A.; Gutman, Evelyn G.

Journal of Marketing , Volume 49 (1): 99 – Jan 1, 1985

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Publisher: CrossRef
ISSN: 0022-2429
DOI: 10.2307/1251180
Publisher site: See Article on Publisher Site

There are no references for this article.