A Behavioral Theory of the Firm

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Baumol, W. J.; Cyert, R. M.; March, J. G.

Journal of Marketing Research , Volume 1 (1): 74 – Feb 1, 1964

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Baumol, W. J.; Cyert, R. M.; March, J. G.

Journal of Marketing Research , Volume 1 (1): 74 – Feb 1, 1964

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