LOGOS Michael Rodgers Dr Michael Rodgers was for more than 30 years a commissioning editor in science, working for five publishers, including Oxford University Press, W. H. Freeman, and Longman. He commissioned and edited Richard Dawkins's The Selfish Gene and The Blind Watchmaker and Peter Atkins's textbook Physical Chemistry. An Honorary Research Fellow in the Department of Science and Technology Studies at University College London, he lives with his wife in Oxfordshire. email@example.com College science textbooks, developed and published for specific college and university courses, originated in the US after the Second World War. Their origins and evolution are described, and the reasons why mainstream American texts dominated international markets during succeeding decades explained. One textbook written and published in the UK in 1978, Atkins's Physical Chemistry, broke into this competitive marketplace, becoming, and today remaining, the leading textbook in its field in the world. The story of how the Atkins text managed this feat is described. Finally, the future of the college science textbook, as the publishing industry faces the challenges of the internet age, is considered. Keywords: publishing history, textbook development and publishing, college publishing, textbook history, science textbooks A few years after retiring from book
Logos – Brill
Published: Oct 10, 2014
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