© Koninklijke Brill NV, Leiden, 2010 DOI: 10.1163/187119110X508521 The Hague Journal of Diplomacy 5 (2010) 263-287 brill.nl/hjd The Messages and Practices of the European Union’s Public Diplomacy Steﬀen Bay Rasmussen * Department of International Relations, Faculty of Social Science, University of the Basque Country Leioa Campus, PO Box 644, E-48080 Bilbao, Spain steﬀen.email@example.com Received: 26 September 2009; revised: 15 December 2009; accepted 23 December 2009 Summary This article examines the messages and practices of the European Union’s public diplomacy. Public diplomacy is conceptualized as a modality of diplomacy that seeks to inﬂuence foreign political dis- courses. The inﬂuence sought by the EU through its messages relates to the projection of its identity as an actor and to the diﬀusion of its own normative foundation, which are potentially conﬂicting objec- tives. EU public diplomacy is characterized by its decentralized nature, where the European Commis- sion’s delegations in third states are the most important actors in the network ‘doing’ EU public diplomacy. The article concludes that the network organization of EU public diplomacy, although giv- ing rise to important problems of coherence, is well adapted to the current patterns of diplomatic inter- action and the pursuit of EU strategic objectives,
The Hague Journal of Diplomacy – Brill
Published: Jan 1, 2010
Keywords: public diplomacy; discourse analysis; diplomacy; European Union (EU)
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