The Messages and Practices of the European Union’s Public Diplomacy

The Messages and Practices of the European Union’s Public Diplomacy © Koninklijke Brill NV, Leiden, 2010 DOI: 10.1163/187119110X508521 The Hague Journal of Diplomacy 5 (2010) 263-287 brill.nl/hjd The Messages and Practices of the European Union’s Public Diplomacy Steffen Bay Rasmussen * Department of International Relations, Faculty of Social Science, University of the Basque Country Leioa Campus, PO Box 644, E-48080 Bilbao, Spain steffen.bay@ehu.es Received: 26 September 2009; revised: 15 December 2009; accepted 23 December 2009 Summary This article examines the messages and practices of the European Union’s public diplomacy. Public diplomacy is conceptualized as a modality of diplomacy that seeks to influence foreign political dis- courses. The influence sought by the EU through its messages relates to the projection of its identity as an actor and to the diffusion of its own normative foundation, which are potentially conflicting objec- tives. EU public diplomacy is characterized by its decentralized nature, where the European Commis- sion’s delegations in third states are the most important actors in the network ‘doing’ EU public diplomacy. The article concludes that the network organization of EU public diplomacy, although giv- ing rise to important problems of coherence, is well adapted to the current patterns of diplomatic inter- action and the pursuit of EU strategic objectives, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Hague Journal of Diplomacy Brill

The Messages and Practices of the European Union’s Public Diplomacy

The Hague Journal of Diplomacy, Volume 5 (3): 263 – Jan 1, 2010

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Publisher
Brill
Copyright
© 2010 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1871-1901
eISSN
1871-191X
D.O.I.
10.1163/187119110X508521
Publisher site
See Article on Publisher Site

Abstract

© Koninklijke Brill NV, Leiden, 2010 DOI: 10.1163/187119110X508521 The Hague Journal of Diplomacy 5 (2010) 263-287 brill.nl/hjd The Messages and Practices of the European Union’s Public Diplomacy Steffen Bay Rasmussen * Department of International Relations, Faculty of Social Science, University of the Basque Country Leioa Campus, PO Box 644, E-48080 Bilbao, Spain steffen.bay@ehu.es Received: 26 September 2009; revised: 15 December 2009; accepted 23 December 2009 Summary This article examines the messages and practices of the European Union’s public diplomacy. Public diplomacy is conceptualized as a modality of diplomacy that seeks to influence foreign political dis- courses. The influence sought by the EU through its messages relates to the projection of its identity as an actor and to the diffusion of its own normative foundation, which are potentially conflicting objec- tives. EU public diplomacy is characterized by its decentralized nature, where the European Commis- sion’s delegations in third states are the most important actors in the network ‘doing’ EU public diplomacy. The article concludes that the network organization of EU public diplomacy, although giv- ing rise to important problems of coherence, is well adapted to the current patterns of diplomatic inter- action and the pursuit of EU strategic objectives,

Journal

The Hague Journal of DiplomacyBrill

Published: Jan 1, 2010

Keywords: public diplomacy; discourse analysis; diplomacy; European Union (EU)

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