The design of book trade journals

The design of book trade journals 123 LOGOS The design of book trade journals Douglas Williamson After graduating in modern languages at Liverpool University, Douglas Williamson returned to Scotland, where he studied typography, printing and book design at Grays School of Art, Aberdeen. He started his professional career as law books and publicity designer at Butterworths in London, followed by a brief interlude in general design. In 1982, he returned to educational and reference publishing and has worked for Longman, Collins and Heinemann. He is currently Senior Design Manager for the English Language Teaching Division of Macmillan Heinemann. Six years ago, Douglas Williamson wrote a definitive article on book design (5/1), in which he remarked that “even publishers do not always recognize that the book designers they employ are supposed to contribute to the maximization of return on investment.” Book design, he explained, is not just about lettering, typography and layout. ‘‘Just as the main purpose of the binding is to provide stability and protection, book design is about structure and facilitation, not simply style, decoration and packaging ... It has a fundamental economic rele- vance to publishing ...” Douglas now turns his attention to book trade journals, which should by definition be models http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Logos Brill

The design of book trade journals

Logos , Volume 11 (3): 123 – Jan 1, 2000

Loading next page...
 
/lp/brill/the-design-of-book-trade-journals-wvFxbJUrMb
Publisher
BRILL
Copyright
© 2000 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
0957-9656
eISSN
1878-4712
D.O.I.
10.2959/logo.2000.11.3.123
Publisher site
See Article on Publisher Site

Abstract

123 LOGOS The design of book trade journals Douglas Williamson After graduating in modern languages at Liverpool University, Douglas Williamson returned to Scotland, where he studied typography, printing and book design at Grays School of Art, Aberdeen. He started his professional career as law books and publicity designer at Butterworths in London, followed by a brief interlude in general design. In 1982, he returned to educational and reference publishing and has worked for Longman, Collins and Heinemann. He is currently Senior Design Manager for the English Language Teaching Division of Macmillan Heinemann. Six years ago, Douglas Williamson wrote a definitive article on book design (5/1), in which he remarked that “even publishers do not always recognize that the book designers they employ are supposed to contribute to the maximization of return on investment.” Book design, he explained, is not just about lettering, typography and layout. ‘‘Just as the main purpose of the binding is to provide stability and protection, book design is about structure and facilitation, not simply style, decoration and packaging ... It has a fundamental economic rele- vance to publishing ...” Douglas now turns his attention to book trade journals, which should by definition be models

Journal

LogosBrill

Published: Jan 1, 2000

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off