brill.nl/mjcc MEJCC Middle East Journal of Culture and Communication 3 (2010) 137–151 © Koninklijke Brill NV, Leiden, 2010 DOI 10.1163/187398610X509986 Th e BBC Arabic Service: Changing Political Mediascapes Fatima el Issawi a and Gerd Baumann b a) London School of Economics, UK Email: email@example.com b) University of Amsterdam, Th e Netherlands Email: G.Baumann@uva.nl Abstract Launched in 1938 as the BBC’s ﬁ rst foreign language radio service, 80 years later, in 2008, the BBC Arabic Service also became the ﬁ rst tri-media platform at the World Service oﬀ ering news and current aﬀ airs not only on radio and on online, but also via a fully ﬂ edged TV Channel in Arabic. Th is article traces the intervening transformations by exploring two critical moments in detail and examines why broadcasting to the Middle East has assumed such a pivotal position in the BBC’s history. Th e ﬁ rst step examines selected internal communications between the British government and the BBC during World War Two, and the second outlines the BBC’s current choices and strategy of combining the provision of ‘impartial’ news with new kinds of interactive programming and establishing opportunities for participation in mediated debates among audiences and users
Middle East Journal of Culture and Communication – Brill
Published: Jan 1, 2010
Keywords: ARAB SATELLITE STATIONS; JOURNALISM; BBC WORLD SERVICE; MIDDLE EAST; ARABIC
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