‘Smarter, Stronger, Kinder’

‘Smarter, Stronger, Kinder’ Heralding the imminent screening of a new series of Iftah ya Simsim (Open Sesame) for pre-schoolers on Gulf television in 2015, the managing director of the show’s production company described it as the culmination of ‘passion and commitment’ on the part of ‘dozens of individuals across international boundaries’ over four years. Joint efforts of individuals and institutions on that scale imply shared objectives. The publicly declared objective of the partner of Iftah ya Simsim, Sesame Workshop in New York, is to offer fun lessons that will make Gulf children ‘smarter, stronger and kinder’, a significant ambition given educational and health issues in parts of the region. Yet the reality of international collaboration made the project even more complex. My study explores the interests at stake in making the series, by Sesame Workshop, the Arab Bureau for Education in Gulf States based in Riyadh, and Bidaya Media, the Abu Dhabi-based joint venture created to produce the shows. I found that the challenge of collaboration was lessened because different institutions were responsible for different phases of the project, public narratives about it played down culturally-sensitive concerns that informed the curriculum underlying it, and widespread nostalgia linked to the 1970s version of the show implied that Iftah ya Simsim was itself part of Gulf traditions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Middle East Journal of Culture and Communication Brill

Loading next page...
 
/lp/brill/smarter-stronger-kinder-3qHaB2BUVD
Publisher
Brill
Copyright
Copyright © Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1873-9857
eISSN
1873-9865
DOI
10.1163/18739865-01101002
Publisher site
See Article on Publisher Site

Abstract

Heralding the imminent screening of a new series of Iftah ya Simsim (Open Sesame) for pre-schoolers on Gulf television in 2015, the managing director of the show’s production company described it as the culmination of ‘passion and commitment’ on the part of ‘dozens of individuals across international boundaries’ over four years. Joint efforts of individuals and institutions on that scale imply shared objectives. The publicly declared objective of the partner of Iftah ya Simsim, Sesame Workshop in New York, is to offer fun lessons that will make Gulf children ‘smarter, stronger and kinder’, a significant ambition given educational and health issues in parts of the region. Yet the reality of international collaboration made the project even more complex. My study explores the interests at stake in making the series, by Sesame Workshop, the Arab Bureau for Education in Gulf States based in Riyadh, and Bidaya Media, the Abu Dhabi-based joint venture created to produce the shows. I found that the challenge of collaboration was lessened because different institutions were responsible for different phases of the project, public narratives about it played down culturally-sensitive concerns that informed the curriculum underlying it, and widespread nostalgia linked to the 1970s version of the show implied that Iftah ya Simsim was itself part of Gulf traditions.

Journal

Middle East Journal of Culture and CommunicationBrill

Published: Jan 1, 2018

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off