© Koninklijke Brill NV, Leiden, 2006 DOI: 10.1163/187119006X101852 Public Diplomacy Between Home and Abroad: Nor way and Canada 1 Jozef Bátora ARENA – Centre for European Studies, University of Oslo, P.O. Box 1143, Blindern, N-0317 Oslo, Norway email@example.com Received 23 November 2005; accepted 30 January 2006 Summary Public diplomacy represents an opportunity for small and medium-sized states to gain infl uence and shape international agenda in ways that go beyond their limited hard power resources (related to size, military and economic strength). Th e literature on public diplomacy has been dominated by accounts of major powers, and the character of public diplomacy performed by small and medium- sized states has hardly been explored so far. Based on an elaboration of the concept of soft power as being based on image and value assets of societal actors, this paper suggests a defi nition of public diplomacy as including activities by the state abroad and at home with the aim of increasing its attractiveness. Th ree areas in which the public diplomacy strategies of small and medium-sized states diff er from the corresponding activities of major powers are then suggested. Finally, the development of public diplomacy strategies and their coordination
The Hague Journal of Diplomacy – Brill
Published: Jan 1, 2006
Keywords: CANADA; INSTITUTIONAL CHANGE; NORWAY; SMALL AND MEDIUM-SIZED STATES; DOMESTIC CONSTITUENCIES; PUBLIC DIPLOMACY
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