© Koninklijke Brill NV, Leiden, 2008 DOI: 10.1163/156853008X357667 Society and Animals 16 (2008) 336-353 www.brill.nl/soan New Zealand Vegetarians: At Odds with Th eir Nation Annie Potts and Mandala White New Zealand Centre for Human-Animal Studies, University of Canterbury PB 4800, Christchurch, Aotearoa, New Zealand E-mail: email@example.com Received 8 March 2008, Accepted 10 May 2008 Abstract Th is qualitative study, conducted between August and December 2006, explored the opinions and experiences of New Zealanders who challenge orthodox attitudes to the use and consump- tion of nonhuman animals. To date, New Zealand (NZ) has under-investigated the perspectives of those who oppose animal farming, the eating of nonhuman animals, and the exploitation of nonhuman animals. Agriculture substantially inﬂ uences the economy and cultural heritage of the nation. Given that national identity in New Zealand strongly associates with farming and meat production, this paper investigates how vegetarians living in this country experience and challenge prevalent imagery and ideas about New Zealand. In particular, the paper examines the ways in which “kiwi” 1 vegetarians are disputing the dominant image of New Zealand as “clean and green” and a land of “animal lovers” and how they are experiencing mainstream (meat-lov- ing) kiwi culture in
Society & Animals – Brill
Published: Jan 1, 2008
Keywords: NEW ZEALAND; VEGETARIANS; NATIONAL IDENTITY; MEAT; FARMING
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