© Koninklijke Brill NV, Leiden, 2011 DOI: 10.1163/156853711X591251 Journal of Cognition and Culture 11 (2011) 269–286 brill.nl/jocc Moral Contagion Attitudes towards Potential Organ Transplants in British and Japanese Adults Bruce M. Hood a, * , Nathalia L. Gjersoe a , Katherine Donnelly a , Alison Byers a and Shoji Itajkura b a Bristol Cognitive Development Centre, University of Bristol, 12a Woodland Road, Bristol BS8 1TN, UK b School of Graduate Letters, Kyoto University, Yoshida Honmachi, Sakyo-ku, Kyoto 6060-8501, Japan *Corresponding author, e-mail: email@example.com Abstract In two studies we investigated whether people evidence an eﬀect of moral contamination with respect to hypothetical organ transplants. This was achieved by asking participants to make judgements after presenting either positive or negative background information about the donor. In the ﬁrst study, positive/negative background information had a corresponding eﬀect on three judgements with attitudes to a heart transplant most pronounced by negative background information relative to good information and controls. This eﬀect was replicated in the second study with both heart and liver transplantation. Negative eﬀects were stronger than positive eﬀects in all conditions consistent with a negativity bias, but again stronger with regards to organs than controls. These results conﬁrm ﬁndings from
Journal of Cognition and Culture – Brill
Published: Jan 1, 2011
Keywords: organ transplantation; Moral contagion; sympathetic magical thinking
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