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Mission and Interests: The Strategic Formation and Function of North-South NGO Campaigns

Mission and Interests: The Strategic Formation and Function of North-South NGO Campaigns Global Governance 19 (2013), 401–423 Mission and Interests: The Strategic Formation and Function of North-South NGO Campaigns Christopher L. Pallas and Johannes Urpelainen International advocacy campaigns allow the concerns of disadvantaged groups in developing countries to reach policymakers. However, recent re- search has challenged the motivations of the Northern nongovernmental or- ganizations involved and raised concerns about the impacts of North-South NGO partnerships on Southern NGO control. This article addresses these con- cerns by developing a typology of NGOs based on their financial incentives and the rigidity with which they adhere to their established organizational mission. It then models interactions between NGOs of different types as a strategic game. In the game, NGOs decide whether to enter international campaigns and, if so, manage campaign function to maximize payoff. “Par- ticipation-oriented” Northern NGOs, whose supporters reward them for un- dertaking advocacy, were found to run lengthy but ineffective campaigns and focus on publicity. “Outcome-oriented” groups, whose supporters re- ward them for measurable achievement, were found to generate higher campaign intensity but exit after either early victories or costly difficulties. The model is illustrated with a comparative analysis of two different cam- paigns regarding the Narmada Dam project. KEYWORDS: nongovernmental organizations, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Global Governance: A Review of Multilateralism and International Organizations Brill

Mission and Interests: The Strategic Formation and Function of North-South NGO Campaigns

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Publisher
Brill
Copyright
Copyright © Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1075-2846
eISSN
1942-6720
DOI
10.1163/19426720-01903004
Publisher site
See Article on Publisher Site

Abstract

Global Governance 19 (2013), 401–423 Mission and Interests: The Strategic Formation and Function of North-South NGO Campaigns Christopher L. Pallas and Johannes Urpelainen International advocacy campaigns allow the concerns of disadvantaged groups in developing countries to reach policymakers. However, recent re- search has challenged the motivations of the Northern nongovernmental or- ganizations involved and raised concerns about the impacts of North-South NGO partnerships on Southern NGO control. This article addresses these con- cerns by developing a typology of NGOs based on their financial incentives and the rigidity with which they adhere to their established organizational mission. It then models interactions between NGOs of different types as a strategic game. In the game, NGOs decide whether to enter international campaigns and, if so, manage campaign function to maximize payoff. “Par- ticipation-oriented” Northern NGOs, whose supporters reward them for un- dertaking advocacy, were found to run lengthy but ineffective campaigns and focus on publicity. “Outcome-oriented” groups, whose supporters re- ward them for measurable achievement, were found to generate higher campaign intensity but exit after either early victories or costly difficulties. The model is illustrated with a comparative analysis of two different cam- paigns regarding the Narmada Dam project. KEYWORDS: nongovernmental organizations,

Journal

Global Governance: A Review of Multilateralism and International OrganizationsBrill

Published: Aug 19, 2013

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