Letters to the editor

Letters to the editor Whitaker the publishers' efforts; of creative talent devoted to t h e compilation of works of reference; of t h e cre• ative effort and cost of search and retrieval software; and of the investment value of companies such as Nimbus, Sonopress and Philips, which manufacture the discs. In achieving a balance b e t w e e n added value and reduced value, it is likely t h a t more and more C D - R O M products will be licensed r a t h e r t h a n sold, with software facilitating simultaneous use up to a c e r t a i n number and blocking out use w h e n t h a t n u m b e r is exceeded. Customers con• stantly caught in queues would soon be complain• ing and requesting t h a t licenses be e x t e n d e d to a greater number of simultaneous users. T h e volume of usage is p a r a m o u n t over n u m b e r s . To n e t w o r k t w e n t y librarians may well lose n i n e t e e n sales; to network 200 student sites is, for most products, to lose n o t a single sale. N e t • working will grow and increase t h e use of CD-ROMs, just as more books are sold when more are displayed. Simultaneous use has to be the sine qua n o n of all debate about pricing. C D - R O M is a revolutionary p r o d u c t w h i c h will require new t h i n k i n g and fair t h i n k i n g by b o t h publishers and librarians, n Letters to the editor Nagged by nuggets From David Evans, Sweet & Maxwell, London 1 am an original and continuing subscriber to LOGOS and find it interesting and useful. Perhaps this permits me a criticism/suggestion. I enclose a photocopy of a page from LOGOS with a large-type excerpt plus quotation mark. I do not know the journalistic term of art for this device, but I made up my mind some time ago simply to stop reading them. Initially I only felt a vague sense of annoyance - on looking at the current issue (3/1) my thoughts have come together as follows: Patronizing the reader. Editorial use of this device seems to imply that the teadet has a low ability to concentiate, being unable to read unbroken columns of text without some diversion. Implying that the teadet cannot discriminate. Ate these devices intended to highlight impottant parts of the text? If so - who is making the judgement and why is the reader not being left alone to do this for him/herself? Disttaction. Why do I have to tead the text out of order? Repetition. Why do I have to tead these woids twice - once in the highlight and once in the text? Waste of space. LOGOS is presumably meant to be serious material for a knowledgeable readership and meant to provide value for money. May I suggest that you do away with this journalistic meretriciousness from the next issue? Editor's response You make a ver^i good case against nuggets and, as a reader, 1 agree with you. 1 skip over them when 1 read. As Editor, however, 1 have to reflect the wishes of our diverse readership, and remarks about the use of nuggets hitherto have been consistently favourable - avoiding "walls of grey t}ipe'' was one phrase. Let me try to put the case for them. Their purpose is to draw in readers who may not be immediately attracted l);y an article's subject. The worldwide community of the book varies greatly in specialism, culture and profession. The idea of the nuggets is to attract their interest to subjects which may not immediately grab them when they first flip through, as most readers do when they receive an issue. They would not be necessary if we were publishing a jour• nal on a subject with a homogeneous and dedicated read• ership. I am very grateful to you for bringing up the subject so cogently. LOGOS is developing as it goes along. As it is essentially a forum for the book community, it aims to reflect the wishes of its subscribers. It may be that the use of nuggets is a modernism which leaves both of us in a minority. 1 hope to find out, and shall let you know the outcome. 162 LOGOS 3/3 © WHURR PUBUSHERS 1992 http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Logos Brill

Letters to the editor

Logos , Volume 3 (3): 162 – Jan 1, 1992
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Publisher
Brill
Copyright
© 1992 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
0957-9656
eISSN
1878-4712
D.O.I.
10.2959/logo.1992.3.3.162
Publisher site
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Abstract

Whitaker the publishers' efforts; of creative talent devoted to t h e compilation of works of reference; of t h e cre• ative effort and cost of search and retrieval software; and of the investment value of companies such as Nimbus, Sonopress and Philips, which manufacture the discs. In achieving a balance b e t w e e n added value and reduced value, it is likely t h a t more and more C D - R O M products will be licensed r a t h e r t h a n sold, with software facilitating simultaneous use up to a c e r t a i n number and blocking out use w h e n t h a t n u m b e r is exceeded. Customers con• stantly caught in queues would soon be complain• ing and requesting t h a t licenses be e x t e n d e d to a greater number of simultaneous users. T h e volume of usage is p a r a m o u n t over n u m b e r s . To n e t w o r k t w e n t y librarians may well lose n i n e t e e n sales; to network 200 student sites is, for most products, to lose n o t a single sale. N e t • working will grow and increase t h e use of CD-ROMs, just as more books are sold when more are displayed. Simultaneous use has to be the sine qua n o n of all debate about pricing. C D - R O M is a revolutionary p r o d u c t w h i c h will require new t h i n k i n g and fair t h i n k i n g by b o t h publishers and librarians, n Letters to the editor Nagged by nuggets From David Evans, Sweet & Maxwell, London 1 am an original and continuing subscriber to LOGOS and find it interesting and useful. Perhaps this permits me a criticism/suggestion. I enclose a photocopy of a page from LOGOS with a large-type excerpt plus quotation mark. I do not know the journalistic term of art for this device, but I made up my mind some time ago simply to stop reading them. Initially I only felt a vague sense of annoyance - on looking at the current issue (3/1) my thoughts have come together as follows: Patronizing the reader. Editorial use of this device seems to imply that the teadet has a low ability to concentiate, being unable to read unbroken columns of text without some diversion. Implying that the teadet cannot discriminate. Ate these devices intended to highlight impottant parts of the text? If so - who is making the judgement and why is the reader not being left alone to do this for him/herself? Disttaction. Why do I have to tead the text out of order? Repetition. Why do I have to tead these woids twice - once in the highlight and once in the text? Waste of space. LOGOS is presumably meant to be serious material for a knowledgeable readership and meant to provide value for money. May I suggest that you do away with this journalistic meretriciousness from the next issue? Editor's response You make a ver^i good case against nuggets and, as a reader, 1 agree with you. 1 skip over them when 1 read. As Editor, however, 1 have to reflect the wishes of our diverse readership, and remarks about the use of nuggets hitherto have been consistently favourable - avoiding "walls of grey t}ipe'' was one phrase. Let me try to put the case for them. Their purpose is to draw in readers who may not be immediately attracted l);y an article's subject. The worldwide community of the book varies greatly in specialism, culture and profession. The idea of the nuggets is to attract their interest to subjects which may not immediately grab them when they first flip through, as most readers do when they receive an issue. They would not be necessary if we were publishing a jour• nal on a subject with a homogeneous and dedicated read• ership. I am very grateful to you for bringing up the subject so cogently. LOGOS is developing as it goes along. As it is essentially a forum for the book community, it aims to reflect the wishes of its subscribers. It may be that the use of nuggets is a modernism which leaves both of us in a minority. 1 hope to find out, and shall let you know the outcome. 162 LOGOS 3/3 © WHURR PUBUSHERS 1992

Journal

LogosBrill

Published: Jan 1, 1992

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