151 LOGOS LOGOS 13/3 © WHURR PUBLISHERS 2002 The e-book: Too cumbersome now, but not to be dismissed Response to Richard Guthrie’s article (Cause for Debate – 7) in 13/1 – The e-book: Ahead of its time or a burst bubble? From Jane Dorner Richard Guthrie is right to question the viability of the e-book and puts forward some very con- vincing arguments to support his thesis that the reading public simply isn’t ready for it. Of them all, I found it particularly persuasive that market- ing an all-purpose mobile phone-cum-organizer- cum-e-reader will flounder on the grounds that reading on screen is the least profitable of the three functions and therefore producers would be unlikely to invest in developing comfortable read- ability. Up till now, I have been assuming that an all-in-one gadget would be the only way of captur- ing a large market. It is, however, just like reversible raincoats – you only ever wear one side; or “multipractik” kitchen appliances with cutters and whisks and kneaders and slicers – you only use one function. Moreover, since Guthrie wrote his piece, the International eBook Award Foundation announced that the current business environment made it pru- dent to
Logos – Brill
Published: Jan 1, 2002
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