Discussion Note Language Barriers to Rural Development: A Note on the Thai Experience* Prapart Brudhiprabha Department of Linguistics, SNWU at Prasarnmit,. Bangkok Communication for Development ' ' The purpose of this paper is to examine the problem of language barriers from the most common approach of rural development communication in developing coun- tries, i.e., vertical communication between a small group of people planning and im- plementing development programmes and a large mass of rural population partic- ipating and benefitting from development. In this connection the communication messages are informational and the main channel of communication is interpersonal, by means of oral exchanges or written statements, such as the dissemination of technical information on better practices of agriculture, family planning, health, and so forth, from the government officials. This community development approach is based on the assumption that "the communities can be guided to the path of develop- ment if they are given practical knowledge of the social and natural sciences and technology" (Rahim 1976: 153). Since language is the medium of development communication, the linguistic issue in community development emerges. From a standpoint of language develop- ment, terminology plarining or the coinage of technical terms to make it
Asian Journal of Social Science – Brill
Published: Jan 1, 1985
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