176 Time’s Books / KronoScope 11:1-2 (2011) 167-179 Lance Strate. On the Binding Biases of Time: Essays on General Semantics and Media Ecology. New York: Institute of General Semantics, 2011. 302 pp. Lance Strate’s On the Binding Biases of Time is a set of talks, turned articles, turned chapters celebrating the lasting power of a single theoretical apparatus: general semantics. General semantics is a compact interdisciplinary method established by Alfred Korzybski for understanding the human organism in its environment. The book is a series of explorations of this method by routes through the method’s own history and by reflective analysis of more distant topics, such as J.R.R. Tolkien and Canada’s Beaver Magazine. Though it does not engage directly with other writing on time and temporality, and its central topic is general semantics rather than time, it offers something to specialists interested in time as well as those with other interests. Certain chapters would make good teaching materials; those on Neil Post- man, Alfred Korzybski, the relation between semantic and media environments, and the Ten Commandments as ground rules for the semantic environment of the Jews are welcoming, clear, and sometimes a bit charming. The tenets of gen- eral
Kronoscope – Brill
Published: Jan 1, 2011
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