Korean Dramas and Films: Key Factors for Their International Competitiveness

Korean Dramas and Films: Key Factors for Their International Competitiveness Abstract The Korean wave, which is the popularity of Korean entertainment outside Korea, is a fairly new phenomenon. Encompassing Korean dramas, films, and songs, it has been highlighted by international media outlets and scholars. Several prestigious newspapers and scholars attempted to explain the competitiveness of the Korean wave, but they have remained biased by missing, overemphasizing, or overlapping important success factors. To provide a more comprehensive and accurate analysis, this paper conducts a rigorous study on the competitiveness of Korean entertainment industry focused on Korean dramas and films with a comprehensive analytical tool, the generalized double diamond model. The results of this study provide evidences that the Korean wave is not a temporary phenomenon but a sustainable industry segment. For further enhancement of this important industry, this paper suggests useful implications, including international cooperation with other countries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asian Journal of Social Science Brill

Korean Dramas and Films: Key Factors for Their International Competitiveness

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Publisher
Brill
Copyright
© Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1568-4849
eISSN
1568-5314
D.O.I.
10.1163/15685314-12341295
Publisher site
See Article on Publisher Site

Abstract

Abstract The Korean wave, which is the popularity of Korean entertainment outside Korea, is a fairly new phenomenon. Encompassing Korean dramas, films, and songs, it has been highlighted by international media outlets and scholars. Several prestigious newspapers and scholars attempted to explain the competitiveness of the Korean wave, but they have remained biased by missing, overemphasizing, or overlapping important success factors. To provide a more comprehensive and accurate analysis, this paper conducts a rigorous study on the competitiveness of Korean entertainment industry focused on Korean dramas and films with a comprehensive analytical tool, the generalized double diamond model. The results of this study provide evidences that the Korean wave is not a temporary phenomenon but a sustainable industry segment. For further enhancement of this important industry, this paper suggests useful implications, including international cooperation with other countries.

Journal

Asian Journal of Social ScienceBrill

Published: Jan 1, 2013

Keywords: Korean wave; Hallyu; competitiveness; diamond model; generalized double diamond model; pop-culture

References

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