Khrushchev’s Cash-and-Goods Lotteries and the Turn Toward Positive Incentives

Khrushchev’s Cash-and-Goods Lotteries and the Turn Toward Positive Incentives This article focuses on the Soviet government’s turn to positive incentives to play the state lottery in the late 1950s, after thirty years of coercing citizens to buy state lottery bonds under Stalin. Khrushchev discontinued the Stalinist bonds in April 1957 and, in their wake, introduced “cash-and-goods lotteries” featuring voluntary participation. The Khrushchev government identified a powerful positive incentive to buy tickets in the coveted consumer goods the lotteries offered as prizes. Citizens were no longer asked to sacrifice toward the state lottery, rather, they were encouraged to risk small sums toward potential consumer gain and the improvement of their living standards – a new way of conceptualizing Soviet citizens’ personal financial contributions to the state as the Soviet Union approached communist prosperity. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Soviet and Post Soviet Review Brill

Khrushchev’s Cash-and-Goods Lotteries and the Turn Toward Positive Incentives

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Publisher
Brill
Copyright
© 2014 by Koninklijke Brill NV, Leiden, The Netherlands
Subject
Articles
ISSN
1075-1262
eISSN
1876-3324
D.O.I.
10.1163/18763324-04103004
Publisher site
See Article on Publisher Site

Abstract

This article focuses on the Soviet government’s turn to positive incentives to play the state lottery in the late 1950s, after thirty years of coercing citizens to buy state lottery bonds under Stalin. Khrushchev discontinued the Stalinist bonds in April 1957 and, in their wake, introduced “cash-and-goods lotteries” featuring voluntary participation. The Khrushchev government identified a powerful positive incentive to buy tickets in the coveted consumer goods the lotteries offered as prizes. Citizens were no longer asked to sacrifice toward the state lottery, rather, they were encouraged to risk small sums toward potential consumer gain and the improvement of their living standards – a new way of conceptualizing Soviet citizens’ personal financial contributions to the state as the Soviet Union approached communist prosperity.

Journal

The Soviet and Post Soviet ReviewBrill

Published: Nov 28, 2014

Keywords: Soviet history; Stalin; Khrushchev; state bonds; lotteries; consumption; incentives

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