Israel’s New Peer-to-Peer Diplomacy

Israel’s New Peer-to-Peer Diplomacy Summary The new Israeli public diplomacy approach seeks to empower Israeli citizens to utilize their position both as information consumers and producers in order to participate in grass-roots public diplomacy efforts. So-called ‘peer-to-peer diplomacy’ reflects the shift from ‘old public diplomacy’, where the nation-state has since 1960 been the sole actor in international relations, to today’s reality where average citizens play an increasingly important role. The notion of ‘peer-to-peer’ (P2P) describes the latest development in diplomatic practice, wherein civilians — by virtue of social media — are not only consumers of government information, but also information producers, with the potential to bypass existing official government bodies. Today’s public diplomacy is about more than governments employing ‘soft and smart power’. It is increasingly about dealing and collaborating with a public that can obtain and produce the information themselves. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Hague Journal of Diplomacy Brill

Israel’s New Peer-to-Peer Diplomacy

The Hague Journal of Diplomacy, Volume 7 (4): 473 – Jan 1, 2012

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Publisher
Brill
Copyright
© Koninklijke Brill NV, Leiden, The Netherlands
Subject
Practitioner’s Perspectives
ISSN
1871-1901
eISSN
1871-191X
D.O.I.
10.1163/1871191X-12341235
Publisher site
See Article on Publisher Site

Abstract

Summary The new Israeli public diplomacy approach seeks to empower Israeli citizens to utilize their position both as information consumers and producers in order to participate in grass-roots public diplomacy efforts. So-called ‘peer-to-peer diplomacy’ reflects the shift from ‘old public diplomacy’, where the nation-state has since 1960 been the sole actor in international relations, to today’s reality where average citizens play an increasingly important role. The notion of ‘peer-to-peer’ (P2P) describes the latest development in diplomatic practice, wherein civilians — by virtue of social media — are not only consumers of government information, but also information producers, with the potential to bypass existing official government bodies. Today’s public diplomacy is about more than governments employing ‘soft and smart power’. It is increasingly about dealing and collaborating with a public that can obtain and produce the information themselves.

Journal

The Hague Journal of DiplomacyBrill

Published: Jan 1, 2012

Keywords: peer-to-peer diplomacy (P2P); public diplomacy; national images; soft power; citizen diplomacy; social media; international relations

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