© Koninklijke Brill NV, Leiden, 2010 DOI: 10.1163/156853710X531258 Journal of Cognition and Culture 10 (2010) 391–399 brill.nl/jocc Implicit Voodoo: Electrodermal Activity Reveals a Susceptibility to Sympathetic Magic Bruce M. Hood a, * , Katherine Donnelly a , Ute Leonards a and Paul Bloom b a Bristol Cognitive Development Centre, School of Experimental Psychology, University of Bristol, 12a Priory Road, Bristol BS8 1TU, UK b Department of Psychology, Yale University, New Haven, CT, USA * Corresponding author, e-mail: email@example.com Abstract Although young children might be uncertain about the nature of certain representations, most modern adults would explicitly maintain that photographs have no ongoing physical connection the objects that they depict. We demonstrate here in three studies that destruction of a photograph of a sentimental object produces signiﬁcantly more electrodermal activity than destruction of photographs of other control objects. This response is not attributable to anxiety about being observed whilst destroying the picture, nor is it entirely due to simple visual association – the same response occurs when the photograph does not resemble the object. We suggest that this eﬀect may reﬂect a tacit acceptance of “sympathetic magic”. Keywords Sympathetic magic, implicit arousal In sympathetic magical belief, objects are causally
Journal of Cognition and Culture – Brill
Published: Jan 1, 2010
Keywords: implicit arousal; Sympathetic magic
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