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Huub Ruël (ed.), (2012).

Huub Ruël (ed.), (2012). Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration . Bingley: Emerald Group Publishing Limited, ISBN: 978-1-78052-674-4, 291 pp., £ 72.95. In Commercial Diplomacy and International Business , Dr Huub Ruël and his colleagues have written an interesting and useful selection of papers. For anyone coming fresh to this area, however, a better place to start would be a recent article co-authored by Ruël and two of his collaborators, Donna Lee and Robin Visser. The article, ‘Commercial Diplomacy and International Business: Inseparable Twins?’, which was published in Michigan State University’s AIB Insights (volume 13, number 1, 2013), sets the background and the context of commercial diplomacy. It defines the meaning of commercial diplomacy and sets out its relationship with international business. It makes it clear that commercial diplomacy is not a new phenomenon; for example, the Dutch established an embassy in China in 1655 ‘with the specific objective to improve trade’. It explains why commercial diplomacy is growing in importance, pointing out that with the rise of developing economies, ‘the formal regulatory and institutional context for doing business is very different from that which the business is used to’ and often involves a very active role for http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Hague Journal of Diplomacy Brill

Huub Ruël (ed.), (2012).

The Hague Journal of Diplomacy , Volume 9 (1): 116 – Jan 1, 2014

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Publisher
Brill
Copyright
© Koninklijke Brill NV, Leiden, The Netherlands
Subject
Book Reviews
ISSN
1871-1901
eISSN
1871-191X
DOI
10.1163/1871191X-12341272
Publisher site
See Article on Publisher Site

Abstract

Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration . Bingley: Emerald Group Publishing Limited, ISBN: 978-1-78052-674-4, 291 pp., £ 72.95. In Commercial Diplomacy and International Business , Dr Huub Ruël and his colleagues have written an interesting and useful selection of papers. For anyone coming fresh to this area, however, a better place to start would be a recent article co-authored by Ruël and two of his collaborators, Donna Lee and Robin Visser. The article, ‘Commercial Diplomacy and International Business: Inseparable Twins?’, which was published in Michigan State University’s AIB Insights (volume 13, number 1, 2013), sets the background and the context of commercial diplomacy. It defines the meaning of commercial diplomacy and sets out its relationship with international business. It makes it clear that commercial diplomacy is not a new phenomenon; for example, the Dutch established an embassy in China in 1655 ‘with the specific objective to improve trade’. It explains why commercial diplomacy is growing in importance, pointing out that with the rise of developing economies, ‘the formal regulatory and institutional context for doing business is very different from that which the business is used to’ and often involves a very active role for

Journal

The Hague Journal of DiplomacyBrill

Published: Jan 1, 2014

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