Harold Herzog 1 Forty-two Thousand and One Dalmatians: Fads, Social Contagion, and Dog Breed Popularity ABSTRACT Like other cultural variants, tastes in companion animals (pets) can shift rapidly. An analysis of American Kennel Club puppy reg- istrations from 1946 through 2003 (N = 48,598,233 puppy reg- istrations) identified rapid but transient large-scale increases in the popularity of specific dog breeds. Nine breeds of dogs showed par ticularly pronounced booms and busts in popularity. On aver- age, the increase (boom) phase in these breeds lasted 14 years, during which time annual new registrations increased 3,200%. Equally steep decreases in registrations for the breeds immedi- ately followed these jumps in popularity.The existence of extreme fluctuations in preferences for dog breeds has implications for understanding changes in attitudes toward companion animals, veterinar y epidemiology, and canine evolution. Like diseases, preferences and behaviors are conta- gious (Gladwell, 2000; Lynch, 2002; Watts 2003). Examples of large-scale social contagions include such diverse phenomena as changes in baby names (Hahn & Bentley, 2003; Lieberson, 2000), women’s fashions (Richardson & Kroeber, 1940), sexual behav- ior (Stoneburner & Low-Beer, 2004), psychiatric dis- orders (Acocella, 1999), and suicide rates (Gould, Jamieson, & Romer, 2003). Although fads in choices
Society & Animals – Brill
Published: Jan 1, 2006
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera