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Forty-two Thousand and One Dalmatians: Fads, Social Contagion, and Dog Breed Popularity

Forty-two Thousand and One Dalmatians: Fads, Social Contagion, and Dog Breed Popularity <jats:sec><jats:title>Abstract</jats:title><jats:p>Like other cultural variants, tastes in companion animals (pets) can shift rapidly. An analysis of American Kennel Club puppy registrations from 1946 through 2003 (N = 48,598,233 puppy registrations) identified rapid but transient large-scale increases in the popularity of specific dog breeds. Nine breeds of dogs showed particularly pronounced booms and busts in popularity. On average, the increase (boom) phase in these breeds lasted 14 years, during which time annual new registrations increased 3,200%. Equally steep decreases in registrations for the breeds immediately followed these jumps in popularity. The existence of extreme fluctuations in preferences for dog breeds has implications for understanding changes in attitudes toward companion animals, veterinary epidemiology, and canine evolution.</jats:p> </jats:sec> http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Society & Animals Brill

Forty-two Thousand and One Dalmatians: Fads, Social Contagion, and Dog Breed Popularity

Society & Animals , Volume 14 (4): 383 – Jan 1, 2006

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Publisher
Brill
Copyright
© 2006 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1063-1119
eISSN
1568-5306
DOI
10.1163/156853006778882448
Publisher site
See Article on Publisher Site

Abstract

<jats:sec><jats:title>Abstract</jats:title><jats:p>Like other cultural variants, tastes in companion animals (pets) can shift rapidly. An analysis of American Kennel Club puppy registrations from 1946 through 2003 (N = 48,598,233 puppy registrations) identified rapid but transient large-scale increases in the popularity of specific dog breeds. Nine breeds of dogs showed particularly pronounced booms and busts in popularity. On average, the increase (boom) phase in these breeds lasted 14 years, during which time annual new registrations increased 3,200%. Equally steep decreases in registrations for the breeds immediately followed these jumps in popularity. The existence of extreme fluctuations in preferences for dog breeds has implications for understanding changes in attitudes toward companion animals, veterinary epidemiology, and canine evolution.</jats:p> </jats:sec>

Journal

Society & AnimalsBrill

Published: Jan 1, 2006

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