Evaluating Public Diplomacy Programmes

Evaluating Public Diplomacy Programmes Th e Hague Journal of Diplomacy 2 (2007) 255-281 © Koninklijke Brill NV, Leiden, 2007 DOI: 10.1163/187119007X240523 Evaluating Public Diplomacy Programmes Pierre C. Pahlavi Canadian Forces College, 215 Yonge Boulevard, Toronto, Ontario M5M 3H9, Canada pahlavi@cfc.dnd.ca Received: 17 December 2006 Accepted: 5 June 2007 Summary Th e new operational environment generated by the mass media revolution and the advent of the global information society lays the ground for a generalized re-emergence of public diplomacy (PD). After having been dismantled during the 1990s, this branch of foreign policy is undergoing a redevelopment phase within the chancelleries of many states around the globe. Th e growing salience of public opinion and the exponential development of the new information and communication technologies predispose this diplomacy of persua- sion to play an increasing role at the forefront of twenty-first century international relations. Inspite of the increased importance that public diplomacy is acquiring, the question of its real effectiveness nevertheless remains unanswered. For the moment, governments are still unable to determine to what extent their PD initiatives are able to influence foreign audiences or contribute to the achievement of their foreign policy goals. Without a valid evaluation tool, PD will remain condemned to http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Hague Journal of Diplomacy Brill

Evaluating Public Diplomacy Programmes

The Hague Journal of Diplomacy, Volume 2 (3): 255 – Jan 1, 2007

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Publisher
Brill
Copyright
© 2007 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1871-1901
eISSN
1871-191X
DOI
10.1163/187119007X240523
Publisher site
See Article on Publisher Site

Abstract

Th e Hague Journal of Diplomacy 2 (2007) 255-281 © Koninklijke Brill NV, Leiden, 2007 DOI: 10.1163/187119007X240523 Evaluating Public Diplomacy Programmes Pierre C. Pahlavi Canadian Forces College, 215 Yonge Boulevard, Toronto, Ontario M5M 3H9, Canada pahlavi@cfc.dnd.ca Received: 17 December 2006 Accepted: 5 June 2007 Summary Th e new operational environment generated by the mass media revolution and the advent of the global information society lays the ground for a generalized re-emergence of public diplomacy (PD). After having been dismantled during the 1990s, this branch of foreign policy is undergoing a redevelopment phase within the chancelleries of many states around the globe. Th e growing salience of public opinion and the exponential development of the new information and communication technologies predispose this diplomacy of persua- sion to play an increasing role at the forefront of twenty-first century international relations. Inspite of the increased importance that public diplomacy is acquiring, the question of its real effectiveness nevertheless remains unanswered. For the moment, governments are still unable to determine to what extent their PD initiatives are able to influence foreign audiences or contribute to the achievement of their foreign policy goals. Without a valid evaluation tool, PD will remain condemned to

Journal

The Hague Journal of DiplomacyBrill

Published: Jan 1, 2007

Keywords: PUBLIC OPINIONS; NEW INFORMATION AND COMMUNICATION TECHNOLOGIES (NICT); SOFT POWER; EVALUATION; STRATEGIC COMMUNICATIONS; FOREIGN POLICY; PUBLIC DIPLOMACY

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