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Does Corporate Social Responsibility Make a Difference?

Does Corporate Social Responsibility Make a Difference? Global Governance 17 (2011), 155–159 GLOBAL INSIGHTS Does Corporate Social Responsibility Make a Difference? Christine Batruch We have always known that heedless self-interest was bad morals. We know now it is bad business. —Franklin Delano Roosevelt (1937) Lundin Petroleum’s First Steps in Corporate Social Responsibility The introduction of corporate social responsibility (CSR) in a company is often linked to a crisis. The Exxon Valdez oil spill in US waters and the pro- posed sinking of the Brent Spar platform in the North Sea represented seminal events leading to a higher awareness of environmental issues within the sec- tor. The recent Deepwater Horizon accident in the Gulf of Mexico will no doubt have a similar impact. Likewise, allegations of complicity in human rights violations in Burma, Nigeria, and Sudan brought sociopolitical issues onto oil companies’ agendas. In each case, traditional business models that fo- cused on technical and financial parameters proved inadequate to deal with the crises and criticisms regarding the companies’ possible role in them. The conflict in Sudan led Lundin Petroleum to review its business model In 1997, it had acquired a license and integrate CSR in its business strategy. to explore for and produce oil and gas http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Global Governance: A Review of Multilateralism and International Organizations Brill

Does Corporate Social Responsibility Make a Difference?

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Publisher
Brill
Copyright
Copyright © Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1075-2846
eISSN
1942-6720
DOI
10.1163/19426720-01702003
Publisher site
See Article on Publisher Site

Abstract

Global Governance 17 (2011), 155–159 GLOBAL INSIGHTS Does Corporate Social Responsibility Make a Difference? Christine Batruch We have always known that heedless self-interest was bad morals. We know now it is bad business. —Franklin Delano Roosevelt (1937) Lundin Petroleum’s First Steps in Corporate Social Responsibility The introduction of corporate social responsibility (CSR) in a company is often linked to a crisis. The Exxon Valdez oil spill in US waters and the pro- posed sinking of the Brent Spar platform in the North Sea represented seminal events leading to a higher awareness of environmental issues within the sec- tor. The recent Deepwater Horizon accident in the Gulf of Mexico will no doubt have a similar impact. Likewise, allegations of complicity in human rights violations in Burma, Nigeria, and Sudan brought sociopolitical issues onto oil companies’ agendas. In each case, traditional business models that fo- cused on technical and financial parameters proved inadequate to deal with the crises and criticisms regarding the companies’ possible role in them. The conflict in Sudan led Lundin Petroleum to review its business model In 1997, it had acquired a license and integrate CSR in its business strategy. to explore for and produce oil and gas

Journal

Global Governance: A Review of Multilateralism and International OrganizationsBrill

Published: Aug 12, 2011

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