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Directives and Evocatives. On the Limits of Pure Pragmatics

Directives and Evocatives. On the Limits of Pure Pragmatics 95 Directives and Evocatives. On the Limits of Pure Pragmatics* FRITHJOF RODI Ruhr-Universität Bochum 1. ' The following discussion will concentrate on the problem of differen- tiating the term pragmatics. The term, which was originally introduced by C. W. Morris to refer to the dimension of semiotics which deals with the relationship between signs and sign user, or the use of signsl has been used to excess in the last few decades. The reason for this "boom" is the thoroughly plausible insight-though one which has been neglected for too long-that communication based on signs is primarily action and that semiotic studies which concentrated primarily on semantic relationship were bound to remain in the infancy of any research possible in this field. The following study will not attempt to shake this insight. It will con- centrate rather on increasing the scope of general pragmatics by means of differentiating the term. However, this will be undertaken by limiting the range of what I would suggest calling pure pragmatics or pragmatics in a narrower sense. At the same time, this means using the term for *The German original titled "Marken und Male. Ober die Grenzen einer reinen Pragmatik." appears almost simultaneously http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Research in Phenomenology Brill

Directives and Evocatives. On the Limits of Pure Pragmatics

Research in Phenomenology , Volume 16 (1): 95 – Jan 1, 1986

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Publisher
Brill
Copyright
© 1986 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
0085-5553
eISSN
1569-1640
DOI
10.1163/156916486X00077
Publisher site
See Article on Publisher Site

Abstract

95 Directives and Evocatives. On the Limits of Pure Pragmatics* FRITHJOF RODI Ruhr-Universität Bochum 1. ' The following discussion will concentrate on the problem of differen- tiating the term pragmatics. The term, which was originally introduced by C. W. Morris to refer to the dimension of semiotics which deals with the relationship between signs and sign user, or the use of signsl has been used to excess in the last few decades. The reason for this "boom" is the thoroughly plausible insight-though one which has been neglected for too long-that communication based on signs is primarily action and that semiotic studies which concentrated primarily on semantic relationship were bound to remain in the infancy of any research possible in this field. The following study will not attempt to shake this insight. It will con- centrate rather on increasing the scope of general pragmatics by means of differentiating the term. However, this will be undertaken by limiting the range of what I would suggest calling pure pragmatics or pragmatics in a narrower sense. At the same time, this means using the term for *The German original titled "Marken und Male. Ober die Grenzen einer reinen Pragmatik." appears almost simultaneously

Journal

Research in PhenomenologyBrill

Published: Jan 1, 1986

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