International Journal of Children’s Rights 19 (2011) 523–545 © Koninklijke Brill NV, Leiden, 2011 DOI 10.1163/157181811X587331 brill.nl/chil T HE I NTERNATIONAL J OURNAL OF C HILDREN ’ S R IGHTS 1) Article 26(2) TFEU (ex-Article 14(2) EC). 2) Most EU consumer legislation is based on Article 114(1) TFEU (ex-Article 95(1) EC). Th is clearly stems from both the wording of Article 169 TFEU (ex-Article 153 EC), which explicitly refers to Article 114 TFEU and the wording of Article 114(3), which explicitly provides for the obligation of EU institutions to ensure a high level of consumer protection when adopting harmo- nising measures on the basis of Article 114(1). Th e mainstreaming provision previously contained Advertising Regulation and the Protection of Children-Consumers in the European Union: In the Best Interests of … Commercial Operators? Amandine Garde School of Law, University of Durham email@example.com Abstract Th is article argues that, despite its promise to mainstream the best interests of the child into all EU policies, the European Commission has failed to ensure that the EU internal market and consumer policies, which are at the heart of the EU legal order, adequately protect children. Two main pieces of EU legislation illustrate the
The International Journal of Children's Rights – Brill
Published: Jan 1, 2011
Keywords: CHILDREN'S RIGHTS; PUBLIC HEALTH AND CONSUMER PROTECTION; VULNERABLE CONSUMERS; EUROPEAN UNION; OBESITY PREVENTION; MAINSTREAMING; COMMERCIALISATION OF CHILDHOOD; INTERNAL MARKET; ADVERTISING
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