Advancing the New Public Diplomacy: A Public Relations Perspective

Advancing the New Public Diplomacy: A Public Relations Perspective Th e Hague Journal of Diplomacy 2 (2007) 187-211 © Koninklijke Brill NV, Leiden, 2007 DOI: 10.1163/187119007X240497 Advancing the New Public Diplomacy: A Public Relations Perspective Kathy R. Fitzpatrick School of Communications, Quinnipiac University, 275 Mount Carmel Avenue, Hamden, CT 06518-1908, United States Kathy.Fitzpatrick@quinnipiac.edu Received: 7 June 2007 Accepted: 10 August 2007 Summary As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the ‘new’ public diplomacy’s purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethi- cally achieving a nation’s foreign affairs’ objectives. Th is article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. Th e study finds that by defining public diplomacy’s central purpose as relationship manage- ment, unifying the functions under one overarching concept, adopting a management (rather than com- munication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively. Keywords Public diplomacy, public relations, relationship management, international relations, foreign affairs, ethics. Introduction In Th e New Public http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Hague Journal of Diplomacy Brill

Advancing the New Public Diplomacy: A Public Relations Perspective

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Publisher
Brill
Copyright
© 2007 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1871-1901
eISSN
1871-191X
D.O.I.
10.1163/187119007X240497
Publisher site
See Article on Publisher Site

Abstract

Th e Hague Journal of Diplomacy 2 (2007) 187-211 © Koninklijke Brill NV, Leiden, 2007 DOI: 10.1163/187119007X240497 Advancing the New Public Diplomacy: A Public Relations Perspective Kathy R. Fitzpatrick School of Communications, Quinnipiac University, 275 Mount Carmel Avenue, Hamden, CT 06518-1908, United States Kathy.Fitzpatrick@quinnipiac.edu Received: 7 June 2007 Accepted: 10 August 2007 Summary As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the ‘new’ public diplomacy’s purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethi- cally achieving a nation’s foreign affairs’ objectives. Th is article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. Th e study finds that by defining public diplomacy’s central purpose as relationship manage- ment, unifying the functions under one overarching concept, adopting a management (rather than com- munication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively. Keywords Public diplomacy, public relations, relationship management, international relations, foreign affairs, ethics. Introduction In Th e New Public

Journal

The Hague Journal of DiplomacyBrill

Published: Jan 1, 2007

Keywords: PUBLIC DIPLOMACY; PUBLIC RELATIONS; ETHICS; INTERNATIONAL RELATIONS; RELATIONSHIP MANAGEMENT; FOREIGN AFFAIRS

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