When opinion leaders blog: new forms of citizen interaction

When opinion leaders blog: new forms of citizen interaction When Opinion Leaders Blog: New forms of citizen interaction Andrea Kavanaugh + kavan@vt.edu Joseph Schmitz  J-Schmitz@wiu.edu Than Than Zin + tzin@vt.edu Manuel Pérez-Quiñones + perez@vt.edu John M. Carroll ± jcarroll@ist.psu.edu Philip Isenhour + Isenhour@vt.edu + Department of Computer Science, Virginia Tech, Blacksburg, VA 24061-0106; (540) 231-1806 ± School of Information Sciences & Technology, Penn State, University Park, PA 16802; (814) 863-2476  Department of Communication, Western Illinois University, Macomb, IL 61455; (309) 298-2370 ABSTRACT Web logs (i.e., blogs) provide enhanced opportunities to extend capabilities of traditional electronic mail and discussion lists, especially in the hands of opinion leaders; such tools offer greater social interaction and informal discussion, and opportunities for conversational content production. Because blogging tools are simple, available, and free, users can easily communicate with others in their social networks, their geographic communities and the interested public. Blogs represent self-organizing social systems that can help many persons to: 1) interact collaboratively, 2) learn from each other by exchanging ideas and information, and 3) solve collective problems. For opinion leaders “ that small percentage of the population that is socially and politically active “ blogs represent another channel to disseminate ideas and garner feedback from members of http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

When opinion leaders blog: new forms of citizen interaction

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Association for Computing Machinery
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Copyright © 2006 by ACM Inc.
D.O.I.
10.1145/1146598.1146628
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Abstract

When Opinion Leaders Blog: New forms of citizen interaction Andrea Kavanaugh + kavan@vt.edu Joseph Schmitz  J-Schmitz@wiu.edu Than Than Zin + tzin@vt.edu Manuel Pérez-Quiñones + perez@vt.edu John M. Carroll ± jcarroll@ist.psu.edu Philip Isenhour + Isenhour@vt.edu + Department of Computer Science, Virginia Tech, Blacksburg, VA 24061-0106; (540) 231-1806 ± School of Information Sciences & Technology, Penn State, University Park, PA 16802; (814) 863-2476  Department of Communication, Western Illinois University, Macomb, IL 61455; (309) 298-2370 ABSTRACT Web logs (i.e., blogs) provide enhanced opportunities to extend capabilities of traditional electronic mail and discussion lists, especially in the hands of opinion leaders; such tools offer greater social interaction and informal discussion, and opportunities for conversational content production. Because blogging tools are simple, available, and free, users can easily communicate with others in their social networks, their geographic communities and the interested public. Blogs represent self-organizing social systems that can help many persons to: 1) interact collaboratively, 2) learn from each other by exchanging ideas and information, and 3) solve collective problems. For opinion leaders “ that small percentage of the population that is socially and politically active “ blogs represent another channel to disseminate ideas and garner feedback from members of

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