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User research as kool-aid

User research as kool-aid drink the Kool-Aid, v. To become a firm believer in something; to accept an argument or philosophy wholeheartedly or blindly. This phrase stems from the 1978 "Jonestown massacre" in which members of the Peoples Temple cult committed suicide by drinking cyanide-laced Kool-Aid (although some say the drink of choice was actually Flav-R-Aid) 1. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png interactions Association for Computing Machinery

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Publisher
Association for Computing Machinery
Copyright
Copyright © 2005 by ACM Inc.
ISSN
1072-5520
DOI
10.1145/1052438.1052493
Publisher site
See Article on Publisher Site

Abstract

drink the Kool-Aid, v. To become a firm believer in something; to accept an argument or philosophy wholeheartedly or blindly. This phrase stems from the 1978 "Jonestown massacre" in which members of the Peoples Temple cult committed suicide by drinking cyanide-laced Kool-Aid (although some say the drink of choice was actually Flav-R-Aid) 1.

Journal

interactionsAssociation for Computing Machinery

Published: Mar 1, 2005

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