Papers CHI 99 15-20 MAY The Elements of Computer Credibility BJ Fogg Persuasive Technology Lab CSLI / Stanford University Cordura Hall, Stanford, CA 94305 firstname.lastname@example.org ABSTRACT Hsiang Tseng Quattro Consulting 1 Harbor Drive Sausalito, CA 94965 email@example.com WHAT IS CREDIBILITY ? Given the importance of credibility in computing products, the research on computer credibility is relatively small. To enhance knowledge about computers and credibility, we define key terms relating to computer credibility, synthesize the literature in this domain, and propose three new conceptual frameworks for better understanding the elements of computer credibility. To promote further research, we then offer two perspectives on what computer users evaluate when assessing credibility. We conclude by presenting a stt of credibility-related terms that can serve in future research and evaluation endeavors. Keywords What is credibility ? Simply put, credibility can be defined as believability. Credible people are believable people; credible information is believable information. In fact, some languages use the same word for these two English terms. Throughout our research we have found that believability is a good synonym for credibility in virtually all cases. The academic literature on credibility, which dates back to the 1930s (see [32, 381 for a review),
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