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- Publisher
- Association for Computing Machinery
- Copyright
- Copyright © 2004 by ACM Inc.
- ISSN
- 0001-0782
- DOI
- 10.1145/1005817.1005825
- Publisher site
- See Article on Publisher Site
Abstract
How should financial service firms, online and off, adjust their customer-acquisition and -service strategies to reflect investors' changing expectations?
Journal
Communications of the ACM – Association for Computing Machinery
Published: Jul 1, 2004