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Introduction to special section on contextual design

Introduction to special section on contextual design I N T R O D U C T I O N To Special GUEST EDITOR Section H O LT Z B L AT T KAREN C Customer-centered design involves organizational change. Organizational change is not easily embraced, but it is necessary in order to make good products that support the customer. Companies involved in product development and in information technology are moving from being technology driven to being customer driven ”ensuring that what they ship improves people ™s work and lives. Accompanying this shift in attitude is the need for requirements and design techniques that successfully incorporate customer data into the product development process. The increasing willingness to try new things makes change possible. Although development teams, marketers, business analysts, and managers are ready for a customer-centered process, introducing change means changing an organization ™s habits and culture. Sometimes it means just trying to slow down the relentless drive of an organization to ship something œ by a given date. Changing processes means intervening in everyday practice to think about what you are doing and to choose what you want to do in the design space. Even people who want to try something different may find it http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png interactions Association for Computing Machinery

Introduction to special section on contextual design

Holtzblatt, Karen
interactions , Volume 6 (1) – Jan 1, 1999
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Publisher
Association for Computing Machinery
Copyright
Copyright © 1999 by ACM Inc.
ISSN
1072-5520
DOI
10.1145/291224.291226
Publisher site
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Abstract

I N T R O D U C T I O N To Special GUEST EDITOR Section H O LT Z B L AT T KAREN C Customer-centered design involves organizational change. Organizational change is not easily embraced, but it is necessary in order to make good products that support the customer. Companies involved in product development and in information technology are moving from being technology driven to being customer driven ”ensuring that what they ship improves people ™s work and lives. Accompanying this shift in attitude is the need for requirements and design techniques that successfully incorporate customer data into the product development process. The increasing willingness to try new things makes change possible. Although development teams, marketers, business analysts, and managers are ready for a customer-centered process, introducing change means changing an organization ™s habits and culture. Sometimes it means just trying to slow down the relentless drive of an organization to ship something œ by a given date. Changing processes means intervening in everyday practice to think about what you are doing and to choose what you want to do in the design space. Even people who want to try something different may find it

Journal

interactions – Association for Computing Machinery

Published: Jan 1, 1999

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