How Do Users Evaluate the Credibility of Web Sites? A Study with Over 2,500 Participants B.J. Fogg Persuasive Technology Lab Cordura Hall, Stanford University Stanford, CA 94305 firstname.lastname@example.org webcredibility.org Cathy Soohoo Persuasive Technology Lab Cordura Hall, Stanford University Stanford, CA 94305 David R. Danielson Persuasive Technology Lab Cordura Hall, Stanford University Stanford, CA 94305 Ellen R. Tauber Sliced Bread Design 525 Oak St. Mountain View, CA 94041 email@example.com slicedbreaddesign.com Julianne Stanford Sliced Bread Design 525 Oak St. Mountain View, CA 94041 firstname.lastname@example.org slicedbreaddesign.com Leslie Marable Consumer WebWatch ConsumerÃs Union 101 Truman Avenue Yonkers, NY 10703-1057 email@example.com consumerwebwatch.org Abstract In this study 2,684 people evaluated the credibility of two live Web sites on a similar topic (such as health sites). We gathered the comments people wrote about each siteÃs credibility and analyzed the comments to find out what features of a Web site get noticed when people evaluate credibility. We found that the Ã¬design lookÃ® of the site was mentioned most frequently, being present in 46.1% of the comments. Next most common were comments about information structure and information focus. In this paper we share sample participant comments in the top 18 areas that people noticed when evaluating Web
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera