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How do users evaluate the credibility of Web sites?: a study with over 2,500 participants

How do users evaluate the credibility of Web sites?: a study with over 2,500 participants How Do Users Evaluate the Credibility of Web Sites? A Study with Over 2,500 Participants B.J. Fogg Persuasive Technology Lab Cordura Hall, Stanford University Stanford, CA 94305 bjfogg@stanford.edu webcredibility.org Cathy Soohoo Persuasive Technology Lab Cordura Hall, Stanford University Stanford, CA 94305 David R. Danielson Persuasive Technology Lab Cordura Hall, Stanford University Stanford, CA 94305 Ellen R. Tauber Sliced Bread Design 525 Oak St. Mountain View, CA 94041 ellen@slicedbreaddesign.com slicedbreaddesign.com Julianne Stanford Sliced Bread Design 525 Oak St. Mountain View, CA 94041 julie@slicedbreaddesign.com slicedbreaddesign.com Leslie Marable Consumer WebWatch Consumerís Union 101 Truman Avenue Yonkers, NY 10703-1057 marale@consumer.org consumerwebwatch.org Abstract In this study 2,684 people evaluated the credibility of two live Web sites on a similar topic (such as health sites). We gathered the comments people wrote about each siteís credibility and analyzed the comments to find out what features of a Web site get noticed when people evaluate credibility. We found that the ìdesign lookî of the site was mentioned most frequently, being present in 46.1% of the comments. Next most common were comments about information structure and information focus. In this paper we share sample participant comments in the top 18 areas that people noticed when evaluating Web http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

How do users evaluate the credibility of Web sites?: a study with over 2,500 participants

Fogg, B. J.; Soohoo, Cathy; Danielson, David R.; Marable, Leslie; Stanford, Julianne; Tauber, Ellen R.
Association for Computing Machinery — Jun 6, 2003
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References (27)

Datasource
Association for Computing Machinery
Copyright
Copyright © 2003 by ACM Inc.
ISBN
1-58113-728-1
doi
10.1145/997078.997097
Publisher site
See Article on Publisher Site

Abstract

How Do Users Evaluate the Credibility of Web Sites? A Study with Over 2,500 Participants B.J. Fogg Persuasive Technology Lab Cordura Hall, Stanford University Stanford, CA 94305 bjfogg@stanford.edu webcredibility.org Cathy Soohoo Persuasive Technology Lab Cordura Hall, Stanford University Stanford, CA 94305 David R. Danielson Persuasive Technology Lab Cordura Hall, Stanford University Stanford, CA 94305 Ellen R. Tauber Sliced Bread Design 525 Oak St. Mountain View, CA 94041 ellen@slicedbreaddesign.com slicedbreaddesign.com Julianne Stanford Sliced Bread Design 525 Oak St. Mountain View, CA 94041 julie@slicedbreaddesign.com slicedbreaddesign.com Leslie Marable Consumer WebWatch Consumerís Union 101 Truman Avenue Yonkers, NY 10703-1057 marale@consumer.org consumerwebwatch.org Abstract In this study 2,684 people evaluated the credibility of two live Web sites on a similar topic (such as health sites). We gathered the comments people wrote about each siteís credibility and analyzed the comments to find out what features of a Web site get noticed when people evaluate credibility. We found that the ìdesign lookî of the site was mentioned most frequently, being present in 46.1% of the comments. Next most common were comments about information structure and information focus. In this paper we share sample participant comments in the top 18 areas that people noticed when evaluating Web

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