interactions...july + august 2000
This book combines a strictly scientific
approach to human perception with a practi-
cal concern for the rules governing the effec-
tive visual presentation of information. The
author isolates key principles at work in vision
and perception by surveying the research of
leading psychologists and neurophysiologists.
From these essential principles he derives spe-
cific, effective visualization techniques suit-
able for a variety of scenarios. These principals
can be used to optimize how others perceive
visual information—resulting in improved
clarity, utility and persuasiveness. They can
also be applied to individual exploratory data
analyses to develop display strategies that
make data patterns and their significance eas-
ier to discern.
This book is a practical resource for anyone
who uses graphical presentation as a key to
successful analysis and communication,
including user interface/interaction designers
and graphic artists.
1. Brings current scientific insight to the
study of data visualization.
2. Explains multiple facets of visual per-
ception: color, organization, space,
motion, texture and the relationship
between images and words.
3. Explores strategies for designing glyphs
Morgan Kaufman, 2000
Information Visualization: Perception for Design
Kaz Chiba © 1997 PhotoDisc, Inc.