ArePersonasReallyUsable? Tharon W. Howard Clemson University tharon@ clemson.edu In their article examining the 40year history of IBM's involvement in usercentered design (UCD) practices, Mark Ominsky, Kenneth Stern, and James Rudd observed that one of the most significant obstacles they faced was communication on crossfunctional teams. Before UCD could really have a significant impact on the design of interfaces and information, team members from different disciplines needed to find ways to communicate. As IBM sought to begin creating teams of software engineers, project managers, marketers, technical communicators and others to work on new products, they found that "Communicating techniques and approaches between consultants from other specialty areas was a serious problem, creating a veritable Tower of Babel, with each consulting practice having its own terminology, techniques, and activity descriptions" (2002, p. 353). Of course, this problem wasn't unique to IBM, and throughout the 90s the usability testing community experimented with a variety of tools and techniques which would allow user advocates to communicate with people from other disciplines. We tried to find effective methods to explain our data on users' goals and needs to software engineers, graphic designers, and other members of the design team in a way which
Communication Design Quarterly Review – Association for Computing Machinery
Published: Mar 27, 2015
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera