INTRO DUCTION Interest in consumer psychology continues to grow. Consumer psychology accounts for a substantial portion of consumer research (Zinkhan et al 1992) and is the focus of a journal launched in 1992, the Journal of Consumer Psychology. We strive to provide coverage of topics that have captured signif- 0066-4308/94/0201-0131$05 .00 TYBOUT& ARTZ icant research attention and to identify the progress made. This review is organized into three primary sections. We begin with an overview of how consumers process information and how such processing affects judgment and decision making. We emphasize the role of contextual factors and individual differences in moderating these processes. Next, we examine research on how consumers respond to marketer-initiated stimuli such as advertisements, sales promotions, prices, and products, and how consumers' values moderate such responses. Finally, we discuss briefly the contributions to consumer psycholÂ ogy made by alternative approaches to experimental and survey research proÂ cedures. INFORMATION PROCESSING, JUDGMENT, AND DECISION MAKING Much of the work in consumer psychology examines how consumers process information and form judgments and how memory and judgment affect consumers' decision making. Research on information processing and judgÂ ment draws heavily on the theories and research methods of cognitive and
Annual Review of Psychology – Annual Reviews
Published: Feb 1, 1994
Keywords: information processing; judgments; decision making; marketing communications; literature review
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