AbstractThe practice of naming winter storms has generated a large amount of discussion within the meteorology community of late. While storm naming has typically been reserved for tropical systems, some media organizations in the United States recently began naming winter storms - but often-times using differing criteria. Anecdotal comments have labeled this practice as a marketing initiative and other forecasting organizations have criticized The Weather Channel for naming storms (Palmer, 2013), but little to no research has investigated whether naming winter storms serves useful to forecasters, practitioners, and the general public. The purpose of this study is twofold. First, we hope to further the discussion and investigation of naming winter storms. We provide empirical evidence which suggests that little difference exists between individual perceptions dependent on whether a name is used or the type of name used. The results indicate that individuals do not differ in levels of perceived severity or susceptibility toward a fictional winter storm dependent on the type of name used. Similarly, perceptions of credibility of media organizations do not change dependent on the storm name. Second, we discuss the implications of our results with respect to the current storm naming process, and provide future areas of exploration which can further an understanding of the practice.
Weather, Climate, and Society – American Meteorological Society
Published: Aug 16, 2017
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera